If you’re using Facebook as part of your marketing strategy then there’s no doubt that you’ve probably heard about the new Facebook Messenger Bot. A lot of marketers are already benefiting from Facebook Messenger Bots and how they can easily help with all sorts of marketing tasks. So let me show you a quick overview of the advantages of having a Facebook bot in your marketing mix. This article will also explain why marketers should use these kinds of programs even if they don’t have a Facebook profile.
First, let me give you a great example of why this tool is so useful. A few months ago I was having a problem with a particular product. The product I was selling required a lot of personalization, which I didn’t have a lot of time for. The problem was, I had many friends but because of this particular bot, I would not be able to contact them all. So what I did was go through each of my friend’s pages, copied their URL, and went to the link provided within the ad.
Now, I used these Facebook Messenger Bots for a while but then I realized that they were too limited. As my business started growing, I needed to expand my customer service. So I quickly went to see what Facebook’s competition was offering and to my surprise, none of them had anything that worked like the bot I was using. So I quickly set out to find something that was going to help me, which is when I found out about the Facebook chatfuel. It took a little bit of testing but the bot is still going strong today.
The first thing you’re going to notice is that there are two types of chat bots, the ones that send messages and the ones that will actually deliver them. The biggest difference between these two bot types is who is actually managing the bot. The first bot is called the desktop bot or the web bot. This is basically your basic web browser with the ability to log into facebook on your computer and log out from there. It also has the ability to forward messages to other people as well as add photos and files to your facebook wall.
The desktop bots are great example of the first conversational commerce bots and while they may sound basic, these are actually quite advanced. The web bots, like the messenger bots, allow for group conversations and they also work great for forwarding messages and adding pictures to your wall. They have both text and audio capabilities and are a great example of what I was talking about earlier.
Healthtap is one of the most exciting new chat bots on the market and it combines the power of Facebook and Twitter. A short while ago, I was looking for a way to use Twitter to promote my business. I found a brilliant little bot named healthtap which allows me to tweet from my mobile, search for products on the ClickBank marketplace, place and reveal ads on my mobile and much more. This makes Twitter a great way to promote your health products, but it also makes it so much easier to use as well.